Case Study: Uncovering Leads Within a Niche Devops World
As Stearns’ team became more established, they began exploring new marketing channels and looking for partners to generate leads. Inbound lead flow was healthy, but CircleCI aimed to expand its top-of-funnel lead generation activities for high-trajectory growth. With a niche consumer in the DevOps world, CircleCI needed a partner that could go beyond generic IT managers to find DevOps managers.
Given the industry’s state of bleeding-edge technology, they encounter many early adopters but finding companies in new markets that were behind the adoption curve posed a significant challenge.
White Paper from 
If your Download does not start Automatically, Click Download Whitepaper