Digital Advertising Trends for 2024: Navigating Challenges and Strategic Shifts
Stay ahead by discovering how global industry leaders will reshape the digital advertising landscape in 2024, and get key trends to transform and future-proof your campaigns for lasting success. Smartly, together with Worldwide Business Research surveyed 300 global advertisers around their investment in digital ads, creative, and future plans.
What’s inside:
- What % of advertising spend will go to social media channels
- How global brands are investing in Generative AI for boosted ROI
- Challenges marketers are facing, and how to navigate these shifts
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