Kraft Heinz earns 39 million impressions to drive awareness for new products
Content is a tool for commerce. But getting authentic and high-quality content from consumers can be a challenge. How can you get more inspiring content and get it in front of more shoppers? Kraft Heinz asked these same questions.
In this case study, Elizabeth Northrup, Associate Brand Manager at Kraft Heinz, shares how the brand came to realize the importance of content—especially user-generated content (UGC) and what it did to overcome the challenges of scaling content collection and distribution.
Access the case study for the secret sauce behind Kraft Heinz’s high-quality UGC and social advocacy.
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