Live Events Are Back, But Attendance Isn’t How Marketers Are Offsetting Low Booth Visitation

Shifting Marketing Strategies in Response to Declining Live Event Traffic

• Companies adapting marketing strategies due to declining live event traffic.
• Investments in digital marketing and performance marketing like content syndication are on the rise.
• Content syndication leads closely resemble conference leads in several aspects:
• Both leads opt in to share their information willingly.
• Both show a keen interest in gaining more knowledge about a specific topic or solution.
• Both are typically generated at a similar price point (external factors considered).
• Both serve as top-of-the-funnel leads.

The Focus on Quality Leads

• Companies now prioritize the quality of acquired leads over quantity.
• Shifting from a broad approach to a more targeted one.
• Identifying prospects closely aligned with their products or services.
• This approach often results in:
• Higher conversion rates.
• More meaningful and valuable business relationships.

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