Composable Storefronts for Headless Commerce

The adoption of headless commerce is skyrocketing. From nascent beginnings, as a term only understood by a few, today, every company has a perspective and a strategy for going headless.

So why are brands choosing a headless path? The answer is simple: the customer

Headless commerce gives businesses the agility to keep pace with their customers — their always-rising expectations, demand for new channels, and ever-evolving shopping behavior. It unlocks the flexibility to create custom experiences and deliver commerce to any device or application.

There are many components to a headless architecture, and this guide focuses on the web storefront. The “head” of headless is often a secondary consideration to the back end, but as one of the biggest revenue drivers, it should be a key part of any headless strategy. The “head” is the front door to the online store, and customers can’t enjoy any of the headless services without it.

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