Compounding Value: How ZoomInfo Connects CX to Business Outcomes
Customer Experience teams face growing pressure to prove they drive revenue and retention rather than just resolving support tickets. Featuring insights from Mary Iapicca, VP of Customer Experience at ZoomInfo, this guide details how B2B CX leaders can break down internal silos, align operations around true customer outcomes, and turn every touchpoint into compounding business value.
What You’ll Find Inside:
- Strategies for shifting focus from activity metrics to measurable customer goal completion and long-term momentum.
- How to tailor customer journeys based on specific goals rather than account size, including optimizing self-service options for enterprise buyers.
- Practical ways to leverage AI to automate meeting preparation and give support teams time back for high-value strategic interactions.
- A playbook for anchoring retention and expansion across three critical milestones: onboarding, true product adoption, and business reviews.
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