Five steps to accelerate member acquisition for airline loyalty programs
This concise guide lays out a strategic roadmap full of actionable insights for airlines aiming to significantly increase their loyalty program membership:
- Over 70% of airline customers are not enrolled in loyalty programs, presenting a vast opportunity.
- Shift focus from “Frequent Flyer” to every flyer with benefits appealing to all levels of travelers.
- Simplify the enrollment process to significantly lower barriers for new member acquisition.
- Prioritize loyalty messaging across all customer touchpoints to enhance visibility and engagement.
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