DAM for Higher Education: Breaking Down Marketing and Communications Silos

The University of Southern California promotes a cohesive brand and visual identity through shared access to a comprehensive and well-documented collection of assets. By centralizing these assets, they save staff time, achieve collaboration and create opportunities to uncover hidden value.

The digital asset management (DAM) program has helped break down silos and integrate marketing and communications teams across campus, while also simplifying processes for individual departments.

Join Nina Damavandi, Digital Asset Manager at the University of Southern California, and Jake Athey, VP of Product Marketing at Acquia, as they discuss leading implementation and building a DAM program.

Key insights include:

• Establishing a DAM strategy that aligns to University priorities
• Collaborative development of a shared metadata standard to improve asset discovery
• Leadership and change management skills for advancing DAM practices

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