Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance
Healthcare payers face a stark dilemma: sacrifice marketing performance for HIPAA, VPPA, and state‑level compliance, or risk costly data breaches and legal action by maintaining tracking technologies. This framework reveals how leading payers are restoring data‑driven campaign visibility without exposing member PHI. You’ll discover the real costs of removing ad trackers (from CPL spikes to increases in CAC), and learn a proven Privacy‑First Framework that safeguards both member data and marketing ROI. Packed with real‑world case studies and best practices, this guide helps you deploy compliant tracking and optimize spend across Google Ads, Meta, TikTok, and DSPs.
Download this framework to uncover:
- How HIPAA, VPPA, wiretapping statutes, and emerging state privacy laws are forcing payers to disable analytics and ad pixels (and the marketing visibility you lose when you do).
- The real world impact of removing trackers, from 70% increases in CPL, 8x CAC spikes and dramatic drops in conversion rates.
- How to implement a Privacy-First Framework with five critical steps.
- How to optimize marketing spend under privacy constraints on platforms like Google Ads, Meta, TikTok and DSPs.
This independent research commissioned by Palo Alto Networks, and conducted by Omdia, provides key insights and actionable strategies to help IT and security leaders navigate today’s workforce security challenges.
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