Drive efficiencies in media with agentic AI

New research from 350 Media & Entertainment leaders reveals how agentic AI is scaling — and what’s unlocking faster ROI.

As agentic AI moves from pilot to production across media and entertainment, the research points to three opportunities for teams ready to move fast:

Deploy to learn: 56% have already deployed agentic AI, even though fewer than 45% feel fully ready — friction surfaces fastest once you’re in motion.
Urgency compounds: The most urgent adopters see measurable value 11x faster (55% vs. 5%), with 95% expecting ROI within 12 months.
Data quality first: It tops every success factor, ahead of leadership and expertise — yet only 39% report a workforce that’s very prepared.

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