Driving web revenue outside the App Store

A practical guide for RevenueCat users on what to launch, test and optimize

With the Epic v. Apple ruling opening doors for external payment links, rising customer acquisition costs (CAC), and persistent platform fees, now is the time to explore web monetization (or selling your app on the web).

This guide shows RevenueCat users how to unlock more revenue outside the App Store using proven strategies, A/B testing tactics, and the powerful RevenueCat and Paddle integration.

Paddle is more than a payment solutions provider. They act as the reseller of your app, meaning they operate just like the App Store and Google Play store, but for successfully selling your mobile app on the web. Paddle handles the entire sales process end-to-end, but with a few key differences: lower fees, faster payouts, and complete flexibility over how you sell. For mobile apps looking to grow beyond app stores, Paddle provides the infrastructure and expertise to successfully sell on the web without building complex payment systems.

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