How CSD Brands Get More Visibility Into Retail Execution
Carbonated Soft Drink (CSD) brands have long been on the lookout for new and innovative ways to increase their retail sales. One of the most successful strategies for achieving this goal is to build a picture of success for what the perfect store’s retail execution looks like. No matter how good their execution standards are, brands won’t see sales rise unless they strictly monitor and enforce their execution, week after week, store by store, in every town, city, and country that matters to their business.
Continue reading to learn how crowdsourced insights get brands more visibility inside retail stores, so they can improve execution and hold their partners to account – whether in suburban superstores in Ohio or the smallest tiendas in Oaxaca.