Empowering the DataDriven Business with Modern Business Intelligence

Looker features data visualizations that shed light on business questions, embedded analytics that companies can use to share data inside and outside of their organizations, and data applications that teams can leverage to develop new data products for internal or external customers. Looker empowers end users with self-help data tools that allow them to answer business questions without having SQL experience or needing to consult data science teams. As a single source of data truth for the entire company, Looker also gives users trust in data reliance and accuracy.

To better understand the impact of modernizing an organization’s business intelligence solution(s), Google Cloud commissioned Forrester Consulting to do a Total Economic Impact™ study of Looker in June 2021. The study demonstrates the value that Looker brings to companies that have been hindered by old data systems. According to the study, “Looker customers were able to: reduce their reliance on technical teams for BI workflows by 99 percent, improve business-user productivity related to these workflows by 24 percent, improve average sale value by 26 percent, and reduce churn by 7 percent.”

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