Enhancing the B2B customer journey with Algolia
How 5 companies improved the B2B experience with faster and more relevant search?
More B2B companies shift revenue from in-person to online in order to meet buyer expectations. In the move to an online way of working with buyers, B2B companies are finding search and discovery have a profound impact on ecommerce.
But compared with the business-to-consumer (B2C) customer journey, business-to-business (B2B) ecommerce is a different beast. What works in guiding website visitors to the right product on a consumer retail giant like Amazon, does not.
when you may have multiple levels of partners or business customers, each with access to different categories, products, and items with various pricing structures, licenses, or discounts.
This ebook highlights how B2B companies can bridge the gap between in-person and online. It will tell you the stories of five companies who improved the B2B experience with faster and more relevant search:
How they improved their search experience,
The results they experienced,
How they enhanced the B2B customer journey and grow revenue.