The Total Economic Impact Of Salesforce Marketing Cloud
Salesforce commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Marketing Cloud.
Marketing Cloud consists of a suite of unified applications that meet business needs towards designing, delivering, and optimizing customer journeys and campaigns, including:
- Customer Data Platform
- Personalization
- Engagements
- Account Engagement
- Intelligence
- Loyalty Management
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