Incentives work best when they are meaningful to partners and tied to measurable outcomes for vendors. However, recent shifts in tech purchasing are leading to a new understanding of value creation in the channel – and partner programs must adapt.

In this starter guide, you’ll discover:

• Trends driving new understanding of value creation in the channel
• How partner roles are evolving to create new value for buyer and vendors
• Considerations for modernizing partner incentives
• And more!

Please complete the form to get your starter guide now.

International Data Corporation (IDC), is the premier global provider of market intelligence, advisory services, and events for the technology markets. Recently voted Analyst Firm of the Year for the fourth consecutive time, IDC’s Technology Leader Solutions provide you with expert guidance backed by our industry-leading research and advisory services, robust leadership and development programs, and objective metrics, deal reviews and market data from our team of global analysts.

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