How AI Is Redefining Product Discovery
AI is transforming how consumers find and buy products — shifting from keyword searches to conversational, AI-driven discovery. Shoppers now use tools like ChatGPT and Perplexity to research, compare, and even purchase without visiting a brand’s site. This evolution demands structured, enriched, and consistent product data that AI can understand. Brands that optimize for AI discovery will stay visible, relevant, and competitive as agent-to-agent commerce takes hold.
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