How Alterra Drove 30% More Conversions with Adobe’s CDP and Data Collaboration

With rising privacy expectations and the urgency to maximize first-party data, brands are under increasing pressure to evolve how they connect with customers. Join this webinar to learn how Alterra, in partnership with agency 85SIXTY and Adobe, combined the right people, processes, and technology to fuel measurable growth and impact across the funnel.

In this on-demand session we’ll cover:

• How Alterra created a future-ready foundation for success, creating processes to support cross-functional teams and their technology investments.
• 85SIXTY and Alterra’s strategic approach towards leveraging Real-Time CDP Collaboration to enhance first-party data and using existing audiences built in Real-Time CDP to generate actionable insights.
• A blueprint for implementing these programs that advance first-party data and fuel measurable growth and impact across the funnel.

Event speakers:

Erin Vorhies

Vice President, Digital Growth and Engagement, Alterra Mountain Company

Nina Caruso

Senior Manager, Product Marketing, Adobe

Kevin Day

Associate Director of Digital Solutions, 85SIXTY

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