How Baylor Scott & White, Snowflake & Verato Built a Scalable Customer 360 to Deliver Personalized Care
In June 2024, Baylor Scott & White Health set out to replace IBM Initiate and unify 16 million patient identities and 30 million consumer identities across Epic, Snowflake, and joint venture systems. Starting with consumer data and expanding to provider data next, they aimed to create a single, trusted view that could power analytics, digital engagement, and growth across the enterprise.
One year later, hear from Baylor Scott & White’s digital and analytics leaders on how they built a phased Customer 360 strategy—beginning with linking Epic, Snowflake, and JV data—then activated that data in Snowflake’s Healthcare & Life Sciences Data Cloud.
This session offers a candid look at architecture, governance, and lessons learned so you can accelerate your own journey from fragmented identity to a scalable, analytics-ready Customer 360.
Key Takeaways:
- The Real Barrier – 9 in 10 leaders state siloed identity data significantly impacts their ability to deliver personalized experiences, underscoring the challenge of connecting data accurately and in real time across silos and systems.
- AI-Ready Data – Preparing enterprise data to fuel advanced analytics, personalization, and innovation.
- Identity as the Connective Tissue – Why accurate, trusted identity data underpins every successful C360 strategy.
- Real-World Impact – How accurate, unified data is driving better customer experiences, operational efficiency, and measurable outcomes, and the KPIs organizations should monitor to measure success
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