How BigCommerce Upleveled Kafka Management for Digital Retail Innovation

When it comes to smooth e-commerce capability in the modern era, BigCommerce provides the technology behind the technology—the platform that’s ultimately the backbone of buying for tens of thousands of merchants, including Solo Stove, Skullcandy, Yeti, and a lot of other incredibly popular brands and products.

For a company that enables varying levels of demand for merchants in the digital age, timeliness and accuracy of data are crucial. Inventory has to be accurate to the millisecond, and when data is delayed by a day, or even a minute, it results in lost revenue for merchants and damages to the organization’s reputation.

Download the case study to learn how BigCommerce used Confluent to:

• Build a data streaming platform alongside Google Cloud Platform to deliver real-time features like product recommendations
• Provided real-time analytics and insights to their merchants via an open architecture
• Elastically scaled their Kafka deployment to support spikes from Black Friday traffic
• Increased system performance and reduced maintenance, such as software patches, blind spots in data infrastructure, and system updates

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