How Codeway recovered $500,000 in failed payments with Paddle
Codeway increased revenue and reduced churn by using Paddle’s Retain features to recover failed payments and improve billing operations. Through automated retry logic and personalized customer notifications, the company achieved a 36% recovery rate on failed transactions—recovering around $500,000 in lost revenue. Additionally, outsourcing payments, tax compliance, and monetization strategy to Paddle improved operational efficiency and enabled faster global expansion, allowing Codeway to focus more on growth and product development.
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