How CrashPlan doubled sign-ups and reduced support tickets by 90% with Paddle
CrashPlan improved its growth and operational efficiency by switching to Paddle as its Merchant of Record, replacing a rigid and outdated billing system. With Paddle, the company introduced flexible subscription tiers, improved its checkout experience, and gained better insights into customer retention. As a result, CrashPlan doubled its sign-ups without increasing marketing spend, reduced billing-related support tickets by 90%, and successfully re-engaged lost customers—demonstrating how optimized billing and pricing strategies can drive both acquisition and retention.
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