How Humana Uses Data to Bring Patients Back to the Doctor
From the hospital to the home, Humana uses Salesforce to help members prioritize their health.
Humana differentiated itself from competitors in a major way: It became an insurance company that people actually like to hear from.
Over its 60-year history, the major U.S. public health insurer has navigated many industry disruptions, from national health crises to the rise of telehealth. Today, Humana is well into the next chapter of its evolution into a health and wellness company that drives people toward the healthcare system, instead of away.
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