How Runna built a thriving web revenue stream and improved retention by 15%
Runna expanded beyond app-store payments by adopting Paddle to enable web monetization, overcoming challenges related to global payments, tax compliance, and operational complexity. This shift allowed the company to reach new audiences, iterate faster on pricing and onboarding, and gain more control over the customer experience. As a result, Runna achieved a 15% higher retention rate on web subscriptions and improved conversion and lifetime value, demonstrating how moving to web-based monetization can unlock growth and efficiency for mobile apps.
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