How to Generate Demand on Your Marketplace

So, you’ve built a beautiful, fully functional marketplace platform with a few handfuls of eager, carefully vetted vendors, but instead of a buyer frenzy, your sales have been less than impressive.

The dream marketplace launch scenario is one in which the market is so hungry for products that vendors can’t keep their virtual shelves stocked. The reality is “build it, and they will come” only goes so far. Generating marketplace demand in the early days will likely require some strategic demand generation tactics.

Demand marketing refers to activities that raise awareness and generate buzz, leading to increased sales. Awareness and excitement are at the core of demand marketing efforts.

Read on to learn what demand marketing efforts to focus on!

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