How to Keep Your Customers at the Center of Your Marketing

As a marketer, you know that understanding your customers is key to reaching them. Not only should you know their interests and demographics, but also how they discover your brand and decide to buy.

A customer journey refers to the actions people take before and after they make a purchase. It’s like a detailed map of the full experience someone has with your business, including every interaction before and after they engage. Designing your customer journey is essential to effective lead generation and marketing strategies. It allows you to make the right offer at the right time and in the right place. Beyond this, you can use automations within your customer journey to direct people toward outcomes that align with your marketing goals, like joining your audience or making a purchase.

In this article, we’ll cover why customer journeys are a must-have in your marketing strategy, how to build one for your business, and how you can automate an on-brand experience that delivers personalization at scale.

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