How to Navigate Returns, Increase Customer Satisfaction, and Prevent Fraud
Discover strategies to mitigate return fraud
Return policies are crucial in the ecommerce industry, as consumers expect seamless returns. However, retailers face challenges such as increased costs, fraud risk, and balancing customer satisfaction with profitability. Research shows 77% of European consumers consider return policies important, highlighting the importance of positive experiences. Returns are a significant financial burden, with global retailers facing an estimated £545 billion in 2023 and projected to reach £779 billion by the decade’s end.
In this article, we’ll explore the delicate balance retailers must strike with their return policies, the impact of recent industry changes, and strategies for mitigating return fraud.
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