This eBook is crafted to help technology companies optimize channel performance and maximize their potential in the indirect business landscape.

This resource provides key guidance to help you:

• Understand the new partner paradigm
• Manage your partner program as an extension of your customer acquisition function
• Appeal to partners with real value and displace incumbents from their ecosystems
• Leverage data and intelligence as part of your strategy and execution

Complete the form to get your eBook now.

International Data Corporation (IDC), is the premier global provider of market intelligence, advisory services, and events for the technology markets. Recently voted Analyst Firm of the Year for the fourth consecutive time, IDC’s Technology Leader Solutions provide you with expert guidance backed by our industry-leading research and advisory services, robust leadership and development programs, and objective metrics, deal reviews and market data from our team of global analysts.

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