Industry Insights Report: AI Edition
What You’ll Find in This Report
For this report, with the help of Accenture, we surveyed 200 consumer goods decision-makers in the US to learn more about:
- How fast consumer goods companies are adopting generative AI and in which business functions
- What key challenges and risks that generative AI poses.
- What the main use cases will be for Agentic AI
The consumer goods categories included in the report are: non-alcoholic drinks, packaged foods, health and beauty, alcohol and tobacco, pet food and care, home care, and home durables.
Data in this report are from a double-anonymous survey conducted in November 2024.
Due to rounding, not all percentage totals in this report equal 100%.
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