Global IT Research

World Brought to you

InFocus: IBM

InFocus: IBM

 

InFocus: IBM
What is IBM’s global channel strategy?

  • IBM is pursuing a significant shift toward a partner-led model, to support its ambition to become a powerhouse in hybrid cloud and AI.
  • Since the appointment of CEO Arvind Krishna, IBM has strengthened its focus on expanding its partner ecosystem.
  • IBM restructured its sales model to increase the proportion of customers served by the channel.

IBM is one of the world’s oldest technology companies and has a longstanding reputation for making successful changes in its core business offerings. Throughout the 20th century, it was hailed as one of the leaders in mainframe computers, PCs and x86 servers. Recently, IBM has embarked on a new journey to transform itself through its “Hybrid Cloud and AI” strategy. As part of Canalys’ series of “InFocus” reports examining the go-to-market models of leading technology vendors, we assess IBM’s global channel strategy and performance, and consider the implications for partners of its move toward hybrid cloud and AI.

White Paper from  IBM-logo

    Read the full content

    I’d like my contact details to be shared with IBM so they can keep me informed about products, services, and offers. More information on how IBM uses data and ways to opt out can be found in the IBM Privacy Statement. California residents, review our notice and your privacy choices.



    You have been directed to this site by Global IT Research. For more details on our information practices, please see our Privacy Policy, and by accessing this content you agree to our Terms of Use. You can unsubscribe at any time.

    If your Download does not start Automatically, Click Download Whitepaper

    Show More

    Related Articles