Is Your Aftermarket Experience Driving Customers To Your Competitors?
In today’s modern parts marketplace, customers are more in control of the buying process than ever before – with the ability to price, source, and obtain products and parts from a wide variety of sources, including secondary sources that are not the Original Equipment Manufacturer (OEM).
In a recent survey, 35% of industrial machine manufacturers reported that at least half of their annual revenue comes from aftermarket sales, which proves that they are a crucial element in increasing revenue and profits, boosting customer satisfaction, and building brand loyalty with consumers.
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