Is Your Aftermarket Experience Driving Customers To Your Competitors?

Is Your Aftermarket Experience Driving Customers To Your Competitors?

 

Is Your Aftermarket Experience Driving Customers To Your Competitors?

In today’s modern parts marketplace, customers are more in control of the buying process than ever before – with the ability to price, source, and obtain products and parts from a wide variety of sources, including secondary sources that are not the Original Equipment Manufacturer (OEM).

In a recent survey, 35% of industrial machine manufacturers reported that at least half of their annual revenue comes from aftermarket sales, which proves that they are a crucial element in increasing revenue and profits, boosting customer satisfaction, and building brand loyalty with consumers.

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