Is your provider search adding to parents’ worries?

A child’s sudden illness can send parents on a search for answers — and that often starts at your hospital website. But if the provider directory they find there is too difficult to navigate, it only adds to their stress.
To build their trust at that critical and emotional moment, search is essential.

Read the new blog post from Optimizely and Blend Interactive to learn how your children’s hospitals can rethink provider search to be more human, more helpful, and more integrated.

You’ll get key insights and modern techniques to help you:

• Make search filters more parent-friendly with useful proximity, gender, language, and other information.
• Display the full information on providers — skills, specialties, and personality — on one page.
• Use synonym matching and predictive search to reveal the right care faster.
• Transform provider pages into real-time scheduling touchpoints.

Remember, search isn’t just a technical issue; when it comes to pediatric care and families, it’s also about emotion, trust, and outcomes.

White Paper from