The RFP Guide for Selecting the Correct Email Marketing Platform

REQUEST FOR PROPOSAL (RFP) GUIDE

5 Steps for Selecting the Right Email Marketing Solution

In a world where millions of brands are vying for consumers’ attention, the ones that consistently stand out in inboxes communicate with – rather than at – their customers. To do this, companies need a robust email marketing platform that has the ability to collect zero-party data and leverage that data to personalize offers and content, generate loyalty, increase subscribers, boost engagement and revenue streams.
Whether you’re a first-time buyer, or you’ve been through the procurement process a time or two, it’s your job to find the right email marketing technology that meets the needs of your media or publishing company.

This guide will help you:

• Define the functional, operational and technical requirements needed to deliver an
  engaging and revenue-generating email marketing strategy
• Learn ways to get all the stakeholders on the same page
• Select a relationship marketing vendor that understands the ins and outs of media and
  publishing
• Educate yourself on the best practices and use cases for leveraging email marketing
  technology

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