Mapping and optimizing data for the UK’s No. 1 car parts supplier
Turn product data complexity into scalable ad performance across channels.
As Euro Car Parts sought to advertise its extensive catalogue of thousands of car parts, fragmented data sources, manual updates, and inconsistent product information made it difficult to run effective and accurate campaigns across Google and other channels.
In this case study, learn how Euro Car Parts partnered with Feedonomics to consolidate and optimize product data at scale, automate feed management, and enhance campaign execution on platforms like Google Merchant Center and Facebook. The results include clearer, error-free feeds, new revenue channels, and stronger advertising performance—with a 20% increase in product eligibility in GMC, expanded social and local inventory ad coverage, and improved CTR and ROAS.
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