Five Signs YOUR CUSTOMER COMMUNICATIONS MANAGEMENT PLATFORM NO LONGER SERVES YOU
Our free guide to assessing your ability to face the future
The evolution of customer communications management
Customer communications management solutions are evolving at breakneck speed. They were once primarily used to generate large volumes of printed materials for the sole purpose of transmitting essential business information to customers. Companies today use innovative customer communications management (CCM) software to drive the entire lifecycle of customer engagement before and after a sale.
Customer communications have evolved from isolated documents to connected interactions that form the core of customer experience (CX), leading to an increase in the popularity of CCM software as CX has become a key part of competitiveness.
Yet as new players enter the CCM software market and existing vendors rapidly deploy disruptive innovations to capitalize on growing demand, some vendors are no longer able to keep pace. Their customers are left frustrated and vulnerable as they continue to rely on error-prone manual processes, inflexible workflows and poor processing performance.
Evaluate the long-term viability of your existing system
If you’ve had challenges with your current CCM provider, but haven’t switched to avoid the cost and complexity of a migration, it may be time for an evaluation.
Switching to competing software may seem scary, but staying with a platform that drains IT resources and limits CX transformation is far more dangerous. To help you decide whether you should stay the course or explore new options, in this free guide we present the five signs that a CCM platform is failing.
Download our free guide to determine if your CCM solution:
- Ensures adequate maintenance performance (ROM)
- Has an innovative roadmap to remain competitive
- Is strategically positioned within the CCM market
- Staying at the forefront of the transition from CCM to CXM
Don’t ignore the signs! Evaluate your platform with our 5 clear signs of an outdated solution.
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