Mastering Content Agility with AI
There’s more pressure than ever to create high quality, unique digital experiences that appeal to a number of diverse audiences across a growing number of digital channels.
As demands on marketers increase, the challenge marketers face is how to efficiently create and optimize high quality content at the pace needed to drive conversions through the customer lifecycle. The key is to develop a comprehensive content strategy that incorporates AI, but where does one start to understand and build that strategy?
Join Jill Roberson, VP Digital Marketing at Velir, Tim Lehnen, CTO of the Drupal Association and Tami Pearlstein, Head of GTM Programs at Acquia, to learn how a content strategy foundation combined with AI enables organizations with the freedom to create and optimize quality content for unique and powerful digital experiences.
You’ll learn:
- Benefits of AI for marketing teams
- Best practices for content planning and strategy to create high quality content
- How to continue to measure and optimize asset performance
- How to evaluate operational readiness when incorporating AI
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