Personalization Playbook 2024
Discover the essence of retail innovation in this Personalization Playbook, designed for tech leaders aiming to revolutionize customer experience. This concise guide, enriched with insights from a survey of 400 IT leaders, highlights the pivotal role of technology, with 74% ramping up investments in 2024.
Explore strategies to tackle challenges like budget limits and privacy issues, and learn how AI is shaping personalized retail at scale. Delve into the strategies of global retailers and the tech priorities for the upcoming year, all aimed at enhancing digital agility and personalization efforts.
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