Regalix Case Studies

THE PROBLEM

Socure being the newest & fast growing fintech business, required to create brand recall and generate leads to keep on their growth path. With high competition this was a big ask for their internal marketing team.

THE STRATEGY

• Regalix created a multi-channel demand generation strategy focusing on increasing organic traffic and improving lead quality
• A focussed SEO strategy helped in bring a 30% Y-O-Y increase in organic traffic and with core keywords appearing on the first pages of the search engine which also helped with branding
• Lead Generation using search engines, networking sites and content syndication programs help solve for the increased appetite of leads
• Improved lead quality via targeted content gave the sales team a warmer pipeline to work with

THE PROBLEM

Big data, analytics and cloud services provider, TCG Digital was looking at a growth phase and increase the overall pipeline across geos.

THE STRATEGY

• We set up an extended inside sales team within 45 days including hiring, training and infrastructure. We went beyond usual lead generation and qualification, to hand holding the prospect until handoff
• We deployed a fully automated lead management process, combined with full fledged lead qualification programs and automated call coaching. This was supported with a strong B2B email campaign to generate warm MQL’s

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