2023 State of Marketing

AI is moving so fast you can’t afford to take a wait-and-see approach. But how can you harness the power of generative AI without risking your data, processes, governance and culture?

Drift + Marketing AI Institute teamed up for the 3rd State of Marketing AI Report. Get an inside look at AI today, & beyond.

Building off of two years of data and a mass surge towards generative AI, the 2023 State of Marketing AI Report highlights how marketing leaders are thinking about and approaching artificial intelligence within their businesses.

Marketing AI Institute surveyed over 900 marketing leaders, 61% of which were director-level or above. In a time of AI-uncertainty, this report brings clarity to the trending sentiments around AI and provides key insights into the marketing industry’s adoption and understanding of AI.

AI is changing everything. Download the report here.

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