The Marketers Guide to Optimizing Website Conversion

There’s a saying that old trends become new trends. (Low-rise jeans, we’re looking at you.)

But it’s also true that, as we learn and innovate, some things are best left to the annals of history. Think corsets, crinolines, and arsenic dyes.

And now, with B2B companies, static websites are going irrevocably out of style. With so much of B2B buying happening across digital channels, today’s buyers have high expectations for the website experience.

Fortunately, it’s never been easier to get started with website personalization. To show you what we mean, Drift partnered with Intellimize to create this guide on how to develop and implement a successful website personalization strategy that drives conversions and increases revenue.

Ready to throw out the old, and bring in the new? Let’s go ⚡

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