Revamping Your Loyalty Program: Refresh your program and improve guest engagement

Even if it’s well designed, your restaurant or convenience store loyalty program can benefit from a revamp that implements the latest best practices.

Improving your loyalty program demonstrates commitment to your customers and can increase
visits, spend, and retention across the board.

This e-book serves as a handbook for brands considering a loyalty program revamp. In addition to reviewing loyalty program basics, this e-book provides guidance on deciding whether your program needs a revamp and the key metrics you can use to evaluate your program’s performance.

Topics covered include:

• 4 signs your program needs a revamp
• 4 elements that make up every loyalty program
• 3 elements that drive loyalty program impact
• 6 key metrics to evaluate program effectiveness

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