Consumer Goods Industry Insights Report

Salesforce surveyed 1,500 global decision makers in the consumer goods industry to discover how organizations are:

• Driving efficient growth
• Capturing the attention of savvy, digital-first consumers
• Identifying and capitalizing on new opportunities

Data in this report is from a double-anonymous survey conducted from February 16 through March 9, 2023. The survey generated 1,500 responses from a range of consumer goods decision makers across North America, Asia-Pacific, and Europe. All respondents are third-party panelists. See page 37 for further survey demographics.

Due to rounding, not all percentage totals in this report equal 100%. Comparison calculations are made from total numbers (not rounded numbers).

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