FMCG brands and the (other) waste crisis
The industry is losing billions on promotions.
Here’s what to do about it.
The consumer goods sector has rarely faced greater upheaval – across both its supply chain and against the backdrop of economic uncertainity and ever-increasing inflation. Yet at the same time, it’s haemorrhaging billions each year in wasted investment thanks to poorly managed trade promotions. But it doesn’t have to be that way. And our latest report shows that consumer goods companies earn up to 20% more when zeroed in on ROI for trade promotion. Read our in-depth report, written in conjunction with The Grocer, where we explore the power of a winning promotional strategy — and of course, how to get there.
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