MEDIA & ENTERTAINMENT INDUSTRY INSIGHTS REPORT

For this edition of the “Media and Entertainment Industry Insights Report,” Salesforce surveyed 350 industry decision makers worldwide to discover:

• How media and entertainment organizations continue to adapt to increasing consumer demand for better and personalized experiences
• How economic uncertainty is impacting plans for investments in people, processes, and technology
• The evolving role of automation and AI

Data in this report is from a double-anonymous survey conducted from December 14–29, 2022. The survey generated 350 responses from a range of media and entertainment professionals with a title of director or higher across Australia, Canada, France, Germany, India, the United Kingdom, and the United States.

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