The Past, The Present & The Possible: Customer Trends in 2024

New year, new trends to consider. As another year rolls in, we often find ourselves inundated with trend report after trend report – all predicting what the future will hold. Written by industry leaders and experts, these reports are incredibly useful. But there’s one crucial piece of the puzzle that is often missing… the ‘why’ beyond the ‘what’, shared in the customer’s own words.

That’s why at Streetbees, when we consider the past, the present and the possible, we use the voice of the customer to give you a bottom-up view. After all, it’s the customers who will interact with and grow your brand.

In this whitepaper, we’ll reveal data-backed trends from real customers and the implications these could have on your brand , so you can make strategic decisions for the year ahead.

“Without data, you’re just another person with an opinion” – W. Edwards Deming

A special thank you to Vatsala Rathore and Madeleine Stancer, Insights Experts at Streetbees and to Juliana Perlez, Global Customer Insight Manager at Essity for providing their expertise and perspectives on these trends.

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