Salesforce: 5 Data Challenges & How to Overcome Them

This report presents key insights from a survey of over 400 Salesforce users regarding their data collection practices, and the challenges they face relating to these practices. The survey results reveal five primary challenges: Data Quality, Integration, Data Cleansing, Security, and Ownership.

Notably, more than one-third of survey respondents rely heavily on third-party solutions to collect data, with the remainder using web forms, manual entry, and list imports, showcasing diverse collection methods. Interestingly, third-party solutions emerge as the most trusted source for accurate customer data. While challenges such as manual data correction and integration persist, there is a clear demand for enhanced integration and automation to streamline processes.

The findings in this report underscore the importance of effective data collection practices and the need for robust solutions to drive continuous improvement across industries. Toward that end, we offer actionable insights and recommendations to overcome these challenges and enhance your Salesforce data collection strategies.

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