Scaling in the Era of Digital Acceleration
The COVID-19 pandemic has accelerated the speed and scope of digital transformation, thus making the ability to scale quickly and securely a key determining factor of success in this new business landscape. And there are two main categories of what must be scaled: customer experience (CX) and employee experience (EX).
As customer experience and employee experience are increasingly, or even primarily, digital, common scaling questions brands are now facing include:
- Is my site equipped to meet emerging CX needs, like commerce or personalization?
- Is my site able to handle more traffic?
- Can we add new digital properties easily while still maintaining brand consistency and compliance?
- Is my intranet built for a remote workforce?
- How can we support remote employee engagement, including onboarding and training?
Download this eBook today to see how brands like Charles Schwab and Nestlé Purina have successfully addressed these challenges.
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