See why Salesforce is a Leader in CDP for B2C, Q3 2026
Salesforce has been named a Leader in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2026 with the top score in the Strategy category.
Data 360 gives every human and AI agent trusted enterprise context. With unified customer data across your enterprise, you can deliver connected experiences and AI agents that truly understand your business:
- Unified context: One governed, real-time customer view across marketing, sales, and service.
- Context into action: Describe an audience in plain language and let the AI agent build the segment, with recommended next steps as customers engage.
- Context anywhere: Headless architecture extends trusted Data 360 context beyond Salesforce — into ChatGPT, Claude, Slack, Teams, and more.
Access the report to read more about why Salesforce Data 360 is a leader in Customer Data Platforms.
Forrester, Forrester Wave: Customer Data Platforms for B2C, Joe Stanhope. September 2026.
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