Signifyd Customer Case Study: Rainbow Shops

Rainbow Shops optimizes the customer experience while protecting against fraudulent chargebacks with Signifyd.

Rainbow Shops has built a global following thanks to their vast variety of affordable styles for women and children.

A checkout optimization initiative led Rainbow Shops to re-platform to Shopify, a change that

required a fraud provider with a stronger Shopify integration. Evaluating new solutions gave the retailer an opportunity to address gaps in their current fraud prevention strategy – such as fighting abusive chargebacks from consumers.

Read the case study to learn how Signifyd was able to help the budget-friendly brand focus on optimizing the customer experience with the knowledge that they are protected from fraudulent chargebacks – both abusive and criminal – bringing overall chargebacks down by 51% and approval rates up to 99.5%.

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