Smarter. Faster. More Creative. How Newell Brands Reimagined Their Content Supply Chain

With a portfolio of more than 50 iconic brands—from Sharpie® and Rubbermaid® to Coleman® and Yankee Candle®—Newell Brands is transforming how they create and deliver content that engages consumers across every omnichannel touchpoint.

Join us for a behind-the-scenes look at how they’re leveraging Adobe’s AI-driven solutions to generate 5x more content, faster, more consistently, and with stronger creative resonance.

We’ll explore how to:

• Streamline the creative lifecycle by reducing manual work, production times, and costs.
• Ideate faster, develop campaigns, and stay brand safe while fueling creative innovation.
• Drive asset reuse and omnichannel consistency from a central system of record.
• Optimize creative review timelines by centralizing feedback and simplifying approvals.

Event speakers:

Jeanette Stull

Creative Director of Studio and Design Operations, Newell Brands

Sherrin Bull

Firefly Professional Services Consultant, Adobe

Lindsay Morris

Senior Content Strategist, Adobe

White Paper from